Street Food Co is a local food truck service who's design brief was to be visible and colourful as they wanted to stand out in dark at night.

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LOGO 

The logo was derived from the white stripe lines that divides the road in 2 parts.

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TRUCK BRANDING

As the design brief was to be loud and colourful, I decided to use the basic forms and colours from traffic lights, road divider, do not cross lines, zebra crossing and standing triangles.